I. Why This Matters (15 min)

   • Scientific credibility as a competitive advantage

   • Real-world consequences of weak science and pseudoresearch

   • How investor expectations and media scrutiny are evolving
 

II. The Anatomy of a Claim (30 min)

   • Deconstructing product claims and implied promises

   • What makes a claim credible vs. problematic

   • How funders and regulators interpret early messaging

   • Exercise: Belief-to-Proof Mapping
 

III. Red Flags, Deal Breakers & Dead Ends (30 min)

   • Unethical practices and risky shortcuts in alternative health

   • Pilot studies that waste time and money

   • The hidden costs of unregulated experimentation

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IV. What Scientific Readiness Actually Looks Like (30 min)

   • Research phases that build toward regulatory alignment

   • Defining endpoints, selecting study types, setting strategy

   • Translating compliance into long-term market viability
 

V. Building Your Credibility Roadmap (30 min)

   • Mapping the first three research milestones

   • Estimating cost, time, and internal readiness

   • Exercise: Drafting a custom roadmap